The Influenc

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the influenc

her

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5 THINGS I LEARNED WHILE STARTING MY COFFEE COMPANY


By: Ellie Eckert
Owner of Written Coffee

“I am way in over my head. What was I thinking? I. Am. Done.”

The fan in my Antigua, Guatemala hotel room circled round and round over my head, like a helicopter hovering, taunting me as my mind raced. Through tears and doubt-filled thoughts, I contemplated my next move: I could beg for my corporate job back? Run away to some far off country? I hear Bali is nice this time of year.

Ok, I should start by telling you how I found myself here in the first place – 45 minutes from Guatemala City, in a quaint hotel in the center of Antigua.

Let’s rewind.

I found my love of coffee early on, fostered by cozy cafes trickling Lower East Side of Manhattan. I’d spend every possible minute surrounded by the brick of my favorite coffee shop. It was my place. The place I went to feel at home, to write, to brainstorm. I was 19 years old, but there, from a weathered leather armchair, I made a decision: someday I too would have a coffee shop that fostered storytelling and community. It would be someone else’s “place,” the retreat in the middle of a busy day that offered a familiar comfort, inspired ideas, and acted as a vehicle to foster the most crazy, wildest dreams. Big thinking fueled by a shit ton of caffeine, I’d say.


Written By:
Ellie Eckert
Owner Of Written Coffee

Somewhere along the line, after many years and multiple jobs that were good, but not quite good enough, I decided to take the plunge. Sayonara, safe, comfortable job. I am all. In.

Which brings me back to Guatemala, a few months after I quit my job and moved back to the east coast. There I was, snot hanging from my nose, puffy eyes to boot, ready for my not-so-grand exit.

But I didn’t exit. Instead, with some sound advice from my mom and a few “I’m here for you, but you’re doing this,” texts from my best friend, I decided to look doubt in the face – not for the first time, and certainly not for the last.

IF THE ROAD TO WRITTEN COFFEE HAS TAUGHT ME ANYTHING, IT’S:

Especially when you’re starting your business. You’ll learn by doing, stumble, come back stronger, until finally, you’re the one passing your knowledge on to the next person with a dream.

FEAR OF FAILURE CAN BE CRIPPLING –

NO ONE KNOWS IT ALL UP FRONT

If you let it. I could have easily given up that night in Antigua, and I frequently think about where I’d be if I let fear consume me. Would I be back in my old job? Today, exactly a month after the launch of Written Coffee, I couldn’t wish to be anywhere else.

DON’T LOOK AT THE ENTIRE PICTURE.

This was a hard one for me and my type-a personality. I needed to see the whole picture. Now, I have to remind myself to take things one step at a time. One day at a time. What can I do today, that will set me up for success tomorrow?

TAKE TIME TO STOP AND SMELL THE COFFEE

Hehe – see what I did there? No, but really. Celebrate the wins – big or small. What little things did you accomplish this week? I “audit” myself every Friday – I swear it’s not as bad as it sounds. Every week I take a few minutes to reflect on everything I accomplished that week, and what I can do differently next week.

KEEP. GOING.

Rome wasn’t built in a day, and your business won’t be, either. As much as we glamorize it, growth doesn’t happen over night. Plant the seeds, keep working, and watch as your vision comes to life – over time.

5 Things I Learned While Starting My Coffee Company

By: Ellie Eckert
Owner of Written Coffee

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“I am way in over my head. What was I thinking? I. Am. Done.”

The fan in my Antigua, Guatemala hotel room circled round and round over my head, like a helicopter hovering, taunting me as my mind raced. Through tears and doubt-filled thoughts, I contemplated my next move: I could beg for my corporate job back? Run away to some far off country? I hear Bali is nice this time of year.

Ok, I should start by telling you how I found myself here in the first place – 45 minutes from Guatemala City, in a quaint hotel in the center of Antigua.

Let’s rewind.

I found my love of coffee early on, fostered by cozy cafes trickling Lower East Side of Manhattan. I’d spend every possible minute surrounded by the brick of my favorite coffee shop. It was my place. The place I went to feel at home, to write, to brainstorm. I was 19 years old, but there, from a weathered leather armchair, I made a decision: someday I too would have a coffee shop that fostered storytelling and community. It would be someone else’s “place,” the retreat in the middle of a busy day that offered a familiar comfort, inspired ideas, and acted as a vehicle to foster the most crazy, wildest dreams. Big thinking fueled by a shit ton of caffeine, I’d say.


Somewhere along the line, after many years and multiple jobs that were good, but not quite good enough, I decided to take the plunge. Sayonara, safe, comfortable job. I am all. In.

Which brings me back to Guatemala, a few months after I quit my job and moved back to the east coast. There I was, snot hanging from my nose, puffy eyes to boot, ready for my not-so-grand exit.

But I didn’t exit. Instead, with some sound advice from my mom and a few “I’m here for you, but you’re doing this,” texts from my best friend, I decided to look doubt in the face – not for the first time, and certainly not for the last.

Written By:
Ellie Eckert
Owner of Written Coffee

If the road to Written Coffee has taught me anything, it’s:



Especially when you’re starting your business. You’ll learn by doing, stumble, come back stronger, until finally, you’re the one passing your knowledge on to the next person with a dream. 

No one knows it all up front



If you let it. I could have easily given up that night in Antigua, and I frequently think about where I’d be if I let fear consume me. Would I be back in my old job? Today, exactly a month after the launch of Written Coffee, I couldn’t wish to be anywhere else.

Fear of failure can be crippling –


This was a hard one for me and my type-a personality. I needed to see the whole picture. Now, I have to remind myself to take things one step at a time. One day at a time. What can I do today, that will set me up for success tomorrow?

Don’t look at the entire picture.

Hehe – see what I did there? No, but really. Celebrate the wins – big or small. What little things did you accomplish this week? I “audit” myself every Friday – I swear it’s not as bad as it sounds. Every week I take a few minutes to reflect on everything I accomplished that week, and what I can do differently next week.

Take time to stop and smell the coffee

Rome wasn’t built in a day, and your business won’t be, either. As much as we glamorize it, growth doesn’t happen over night. Plant the seeds, keep working, and watch as your vision comes to life – over time.

Keep. Going.

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